Plumbers & heating engineers
Websites and job systems for plumbers and heating engineers
Plumbing has two completely different customers: the one with water coming through the ceiling right now, and the one whose boiler service is due next month. A site that only speaks to one of them is leaving half the work behind.
Due this month
Services & gas certificates
An illustration of the kind of screen this builds towards - yours is built around how your plumber actually runs.
The reality
Where the time and money goes in a plumber
Emergencies go to whoever answers first
Somebody with a burst pipe is not comparing testimonials. They are ringing down the list until a human picks up, and if you are under a bath you are not that human.
Annual services are forgotten by everyone
Boiler servicing is yearly, it is the most predictable work in the trade, and most of it is lost simply because nobody tells the customer it is due.
Landlord gas certificates run on a strict cycle
A gas safety record has to be renewed every twelve months by law. A landlord with several properties has several dates, and whoever tracks them keeps the work.
Bathroom quotes take a visit and an evening
A full bathroom is a proper quote - labour, materials, timescales. Doing that after hours for jobs that may not land is where a lot of unpaid time goes.
Nothing distinguishes urgent from routine
One form for everything means an emergency and a request for a quote on a new radiator arrive looking identical, and the urgent one waits.
The approach
How we'd fix it
The site should behave differently depending on urgency. Emergency work needs a tap-to-call button that follows the customer, honest information about response times and areas covered, and no form at all - somebody with water coming through a ceiling is not filling in six fields. Routine work needs the opposite: a proper quote form with photos, because that is a considered decision made over a few days.
The recurring side is where the steady income lives. Every boiler you service is due again in twelve months. Every landlord gas certificate expires on a fixed date. Both are legal or near-legal obligations the customer has half forgotten, and both go to whoever gets in touch first. Tracking those dates and reminding automatically is the difference between chasing work every January and having a book that fills itself.
What we build
Built for plumbers
Emergency call routing
A tap-to-call button that follows the customer down the page, with honest response times and covered areas stated up front.
Separate routing for quotes
Planned work goes through a proper form with photos, so urgent jobs are not sat behind bathroom enquiries.
Annual service reminders
Every boiler service schedules next year's reminder automatically, which is the most reliable repeat work in the trade.
Landlord gas certificate tracking
Twelve-month cycles per property, with reminders before expiry, managed across a landlord's whole portfolio.
Quotes sent from your phone
Itemised quotes for bathrooms and heating work built from saved templates and accepted online, with a deposit if you want one.
Service pages per job type
Boiler repairs, bathroom installations, emergency callouts and landlord certificates each with their own page, because that is how people search.
What changes
The difference it makes
- You win more emergency work because contacting you takes one tap
- Boiler services come back round automatically instead of being forgotten
- Landlord certificates become a predictable annual cycle
- Quoting stops eating your evenings
In practice
A worked example: the January boiler service
A heating engineer serviced a few hundred boilers a year and did almost no chasing. Customers came back when the boiler played up rather than when the service was due, which meant repair work instead of routine work, and it meant a very uneven year - flat out in the cold months, quiet the rest.
Automatic reminders twelve months after each service smoothed the whole thing out. Customers book the service because they have been told it is due, not because something has gone wrong. The work spreads across the year instead of piling into January, and the customers stay because somebody is keeping track of their boiler for them.
The systems behind it
What this is built from
Everything on this page is put together from the same handful of systems, shaped around how plumbers actually work.
Questions
Plumbers - the questions I get asked
How do I handle emergency calls and quote requests differently?
By giving them different routes. Emergency work gets a tap-to-call button that follows the customer down the page and no form at all, because nobody with water coming through the ceiling is filling in six fields. Planned work gets a proper form with photo upload. Mixing the two means urgent jobs sit behind bathroom enquiries.
Can it remind customers when a boiler service is due?
Yes, and it is the most dependable repeat work in the trade. Every service you complete schedules its own reminder twelve months on. Customers book because they have been prompted rather than because something has broken, which also spreads the work more evenly across the year.
Can I manage landlord gas certificates across several properties?
Yes. A landlord is one client with a portfolio of properties, each with its own twelve-month cycle and its own reminder. Landlords generally stay with whoever keeps track of the dates for them, because the alternative is remembering eight renewal dates themselves.
Can I produce quotes without spending my evening on them?
Saved templates for the jobs you do repeatedly - a standard bathroom, a boiler swap, a radiator - get you most of the way in a couple of minutes. You adjust the specifics, send it from your phone, and the customer accepts online. It turns an hour after tea into something you do between jobs.
Is it worth having separate pages for each service?
Yes. "Emergency plumber Burnley", "boiler replacement" and "landlord gas safety certificate" are three different searches made by three different people in three different states of mind. One page trying to be all of them ranks for none of them and speaks properly to none of them either.
How Lancashire tradesmen get more enquiries from a website
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Run a plumber? Let's have a look at it
Tell me how things work at the moment and I'll come back with a clear, fixed quote - and an honest view on whether it's worth the money. No pressure and no jargon.